Technology and Innovation Management
Course Summary
The central aim of this course is to understand technology markets and how technology and innovation shape strategic decisions. It is designed to meet the needs of future managers, entrepreneurs, consultants and investors who must analyse and develop business strategies in technology-based industries. Hence, the focus of this course is on the strategic issues around how a firm should manage its technology. Strategic issues include understanding the technological and competitive landscape, incentives to innovate, alternative commercialization paths for a new technology, ways to compete in today’s marketplace, resource allocation and R&D investment decisions, and managing factors that hinder or promote the adoption and diffusion of a new technology.
Learning Outcomes
On successful completion of this course, you will be able to:
- Understand how firms leverage technology to build sustainable competitive advantage.
- Decide what are the optimal strategies for building technology-based business models.
- How an incumbent firm can respond to "disruptive" innovations.
- How technologies change business models, and how companies can respond.
- Systematically analyse and generate ideas for technological innovation.
Course Structure
Topic 1. How technology shapes industry dynamics. Case Study: Nokia
Topic 2. Disruptive Innovation. Case Study: Netflix or Airbnb
Topic 3. Profiting from innovation. Case study: Mobileye, the future of driverless cars
Topic 4. Organising for innovation. Case Study: Innovation and Agility at Tencent's WeChat
Topic 5. Leadership of innovation. Case study: Amazon’s approach to innovation
Lecturer: Vardanova Ana