Customer Relationship Management
Course Description:
Customer relationship management has become a critical competence of the organization. Exactly to the extent that a company understands its consumer and knows how to build relationships with him, it increases its customer base of regular customers just as much. In the face of fierce price-competition and marketing competition, this becomes a key factor for a company's survival in the market.This is what makes it possible to achieve greater stability and efficiency of the company and to easily avoid attacks from competitors.
Slowness can mean a loss of customers. But how can you keep up when customers are moving at the speed of light in terms of meeting their ever-changing needs and demands? How do companies retain customers when they move to another company in less than one click in less than a minute? The answer is the use of CRM, a strategy that, with highly advanced technology, is able to stop the business pursuit of the 21st century. CRM - Customer Relationship Management. The ideology of CRM means the priority of the interests of the client, who consumes the product of the business and thus ensures its profitability and development in the long term. CRM methodology allows you to establish general principles of building a business and managing it in accordance with the "client in the center" setting. At the level of CRM technologies, it is a set of applications united by common business logic and integrated into a single information system.
This course will help you choose the right tools for your business to grow today and continue to grow in the future.
Target audience:
- Trainees with a college degree or students seeking additional customer relationship management skills.
- Managers of various companies wishing to expand their knowledge in the field of customer relationship management in order to attract new clients and strengthen relationships with current ones.
- Employees of the marketing department, sales department.
Total duration: 30 academic hours
Place: Russian-Armenian University
Language: Russian / Armenian
Certificate at the end of the course: in Russian and English